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Brands

WE HAVE A SMALL ARMY OF TALENTED CONTENT CREATORS IN OUR FAMILY. WE FEED OFF OF EACH OTHER’S ENERGY, CREATIVITY AND DRIVE. WE WORK TOGETHER TO CREATE IMPACTFUL, AUTHENTIC CONTENT FOR UP-AND- COMING BRANDS AND ESTABLISHED PUBLISHERS.

OUR CREATORS HAVE LARGE FOLLOWINGS (20K-600K ON INSTAGRAM). WE LOVE PARTNERING WITH BRANDS THAT ALIGN TO OUR VALUES – IF WE ARE SUPPORTING BRANDS WE TRULY LOVE, WE ASSURE THAT WE WILL NEVER SELL OUT. AS A RESULT, OUR INFLUENCERS HAVE MAINTAINED AN AVERAGE 9% ENGAGEMENT RATE (UNPRECEDENTED IN OUR INDUSTRY).

WE ARE EXPERTS OF INSTAGRAM AND YOUTUBE. THAT’S HOW WE HAVE AMASSED OUR FOLLOWING AND RETAINED OUR UNPRECEDENTED ENGAGEMENT RATE. WE HELP CLIENTS, STRATEGIZE, POST, AND ENGAGE WITH THEIR SOCIAL FOLLOWING.

OUR GOAL AT H

TO BRIDGE THE GAP BETWEEN INFLUENCERS AND BRANDS.

WHAT SETS US APART, HOWEVER, IS OUR INSISTENCE ON MAINTAINING AUTHENTICITY – BOTH IN TERMS OF WHAT WE POST AND OUR FIT WITH THE BRANDS FOR WHOM WE'RE POSTING.

  • brevard
  • time
  • lumoid
  • glam4good
  • thought catalog
  • allbirds
  • #floaty
  • we❤it
  • ernest supplies
  • lazlo
  • bonlook
  • serengetee
  • unionbay
  • puravida bracelets
  • birk sun
  • gentle fawn

CASE STUDIES

PLAYA VIVA

01

OUR
CHALLENGE

PLAYA VIVA IS AN ECO RESORT LOCATED ON THE PACIFIC COAST OF MEXICO. OUR MISSION WAS TO GENERATE ONSITE CONTENT FOR PV. THROUGH THOSE IMAGES WE HOPED TO INCREASE BRAND AWARENESS, AS WELL AS APPEAL TO A YOUNGER AUDIENCE.

02

OUR
PROCESS

H FLEW 24 OF OUR MOST TALENTED INFLUENCERS TO MEXICO FOR A WEEK-LONG SHOOT ON LOCATION AT THE BEACH, POOLSIDE, AND IN THE JUNGLE. WE WERE ABLE TO GENERATE 66 UNIQUE POSTS THAT ENCAPSULATED THE MAGIC AND EXCITEMENT OF THIS ONCE-IN-A-LIFETIME EXPERIENCE.

03

OUR
RESULTS

DURING THE ONE WEEK THAT H TOOK OVER PV’S ACCOUNT, WE INCREASED IMPRESSIONS 50%, SAW A 60% BUMP IN REACH, GREW PROFILE VIEWS 20X, AND GENERATED 4X INCREASE IN WEBSITE CLICKS. ALL OF THIS NETTED A VALUE EQUAL TO $150K IN MARKETING SPEND FOR PLAYA VIVA.

INDY BRAND CLOTHING

01

OUR
CHALLENGE

INDY IS A LIFESTYLE CLOTHING BRAND WITH AN OUTDOORSY FEEL AND RETRO FLARE. WE CAME ONBOARD TO GROW INDY’S INSTAGRAM PRESENCE AND INCREASE ENGAGEMENT.

02

OUR
PROCESS

H STARTED BY DEVISING A NEW POSTING CADENCE. WE GATHERED THE BEST PHOTOGRAPHERS IN OUR NETWORK WITH A SIMILAR OUTDOORSY AESTHETIC. AFTER SHOOTING THE INDY PRODUCT, WE POSTED ORIGINAL CONTENT AND MANAGED THEIR ENTIRE INSTAGRAM PRESENCE TIP TO TAIL.

03

OUR
RESULTS

H HAS MANAGED TO INCREASE FOLLOWER GROWTH BY >6X. AVERAGE LIKES HAVE SWELLED BY 22% AND AVERAGE COMMENTS BY 66% OVER THE SAME PERIOD.

THE NEW PRIMAL

01

OUR
CHALLENGE

THE NEW PRIMAL IS A HEALTHY SNACKING COMPANY DEDICATED TO SOURCING INGREDIENTS SUSTAINABLY AND IN A SOCIALLY RESPONSIBLE MANNER. TNP ENGAGED H TO INCREASE BRAND AWARENESS AND FOCUS ON CONSUMER ACTIVATION.

02

OUR
PROCESS

H FOUND A PHOTOGRAPHER WITHIN OUR NETWORK THAT ENCOMPASSED THE AESTHETIC AND LIFESTYLE TNP WAS TRYING TO CONVEY. HE TRAVELED THE CA COASTLINE SHOOTING WITH A DIVERSE ARRAY OF MODELS. WE CURATED A STREAMLINED FEED THAT UTILIZED HASHTAG OPTIMIZATION TO STIMULATE GROWTH AND ENGAGEMENT.

03

OUR
RESULTS

H INCREASED TNP’S FOLLOWER GROWTH RATE 3.5X, DOUBLED ENGAGEMENT RATE, AND INCREASED IMPRESSIONS BY 25%.

WE HEART IT

01

OUR
CHALLENGE

WE HEART IT IS A MASSIVE SOCIAL PLATFORM THAT WANTED TO GROW THEIR US FOLLOWING. THEY HAD 681k FOLLOWERS ON INSTAGRAM BUT AN EXTREMELY LOW ENGAGEMENT RATE (1.8%). WE WERE CHARGED WITH POSTING TRENDY PHOTOS THAT TAPPED INTO THE YOUNG, AMERICAN ZEITGEIST. OUR POSTS INCREASED ENGAGEMENT AND STEEPLY GREW THEIR AMERICAN AUDIENCE.

02

OUR
PROCESS

WE SPOKE WITH SOME OF OUR BEST PHOTOGRAPHERS WITH YOUNG FEMALE FOLLOWINGS AND COLLECTED SOME OF THEIR MOST SUCCESSFUL PHOTOS TO POST ON WE HEART IT’S ACCOUNT. WE ALSO CAME UP WITH A NEW POSTING CADENCE AND A NEW HASHTAG STRATEGY TO MAXIMIZE EXPOSURE.

03

THE
RESULTS

IN ONE SHORT MONTH OUR IMAGES AND POSTING STRATEGY DOUBLED THE RATE OF FOLLOWER GROWTH ON WE HEART IT’S ACCOUNT, INCREASED THEIR ENGAGEMENT BY 50% AND STEEPLY INCREASED THEIR U.S. FOLLOWING.

Brevard Watch Co.

01

OUR
CHALLENGE

BREVARD MAKES CLASSIC, QUALITY WATCHES. SALES WERE LOW AND SOCIAL MEDIA AWARENESS WAS LOWER (THEY ONLY HAD 65 FOLLOWERS ON INSTAGRAM AND 8% ENGAGEMENT).

02

OUR
PROCESS

H BEGAN BY INVOLVING BREVARD IN SEVERAL OF OUR MARQUEE EVENTS. EACH CREATOR AT OUR LA ART OPENING WAS GIVEN A WATCH TO WEAR AT THEIR DISCRETION. WE RECEIVED OVERWHELMINGLY POSITIVE FEEDBACK AT THE EVENT AND MANY OF OUR PHOTOGRAPHERS AND MODELS CONTINUE TO WEAR THE WATCHES TODAY. OVER THE NEXT MONTH, WE TOOK HUNDREDS OF PHOTOS OF BREVARD WATCHES ON OUR MANY TRIPS. WE TOOK OVER BREVARDS ACCOUNT AND HAVE POSTED 1-2 PHOTOS PER DAY OF THE PAST SEVERAL MONTHS.

03

THE
RESULTS

IN THREE MONTHS WE HAVE GROWN BREVARD’S INSTAGRAM 18X FROM 65 FOLLOWERS TO 1200 AND INCREASED THEIR ENGAGEMENT TO 40%. MORE IMPORTANTLY, OUR CONTENT GENERATED A 20% LIFT IN SALES MONTH-OVER-MONTH.

ALL BIRDS

01

OUR
CHALLENGE

ALLBIRDS SHOES ARE BLOWING UP. (IF YOU HAVEN’T HEARD OF THEM YET, GOOGLE IT NOW). WE NEEDED TO CREATE CONTENT AWESOME ENOUGH TO INCREASE THEIR GROWTH EVEN FURTHER.

02

OUR
PROCESS

SOME OF OUR BEST CREATORS WERE HEADED TO CHICAGO, OTHERS WERE HEADED TO NEW YORK CITY. WE DECIDED TO TAKE ALL BIRDS’ SHOES TO BOTH LOCATIONS WITH A WIDE RANGE OF INFLUENCERS.

03

THE
RESULTS

EIGHT OF OUR CREATORS POSTED ON BEHALF OF ALLBIRDS AND COLLECTIVELY REACHED 979 THOUSAND PEOPLE. THE CAMPAIGN HIT AN OVERWHELMINGLY MILLENNIAL AUDIENCE AND COLLECTIVELY GENERATED 94K LIKES (9.66% ENGAGEMENT RATE).

Elephant Crisis Fund

01

OUR
CHALLENGE

THE ELEPHANT CRISIS FUND WAS RUNNING A MASSIVE CAMPAIGN CALLED #KNOTONMYPLANET WITH SUBSTANTIAL SUPPORT FROM A MULTITUDE OF HIGH PROFILE FASHION PERSONALITIES THE CAMPAIGN, WHILE TRENDY AND WELL RECEIVED, WAS NOT GETTING SUBSTANTIAL GRASS-ROOT SUPPORT OR ENGAGEMENT. H WAS ASKED TO PARTICIPATE, PRO-BONO, TO GENERATE EXCITEMENT AND DONATIONS FROM A SMALLER, YOUNGER DEMOGRAPHIC.

02

OUR
PROCESS

H REACHED OUT TO 15 OF OUR MOST TALENTED, UP-AND-COMING INFLUENCERS. WE EXECUTED THE CAMPAIGN WITH 19 DIFFERENT PHOTOGRAPHERS PERFORMING 19 DIFFERENT SHOOTS IN 19 LOCATIONS. EACH INFLUENCER CREATED AN IMAGE WITH A KNOT IN IT (IN A DRESS, IN THE MODEL’S HAIR, IN THE HANDS OF THE PHOTOGRAPHERS, ETC.) THE PHOTOS WERE THEN POSTED ON INSTAGRAM OVER THE COURSE OF A WEEK.

03

THE
RESULTS

OUR POSTS RECIEVED 127K CUMULATIVE LIKES AND, MOST IMPORTANTLY, COMPRISED 9 OUT OF 9 OF THE “TOP POSTS” FOR THE ENTIRE CAMPAIGN AS PER INSTAGRAMS ALGORITHM (WHICH COMBINES ENGAGEMENT RATE, LIKES, AND SPEED OF LIKES).

BIRKSUN

01

OUR
CHALLENGE

IN A CROWDED AND RAPIDLY GROWING ‘SOLAR BACKPACK’ CATEGORY, WE WERE CHARGED WITH HELPING @BIRKSUN STAND OUT FROM THE PACK.

02

OUR
PROCESS

WE TOOK A GROUP OF OUR CLOSEST FRIENDS TO THE SUNNIEST PLACE WE COULD THINK OF: THE DESERT. TOGETHER WE SHOT FOR TWO DAYS, TRYING TO CAPTURE ADVENTURE, WHIMSY, AND THE BACKPACKS DOINGTHEIR THING.

03

THE
RESULTS

WE CREATED 21 POSTS FOR @BIRKSUN ALL WITH THEIR HASHTAG AND INSTAGRAM ACCOUNT WITHIN THE CAPTION. WE FIND THAT A HIGHER VOLUME OF POSTS WITH SMALLER INFLUENCERS WORKS BEST.

#50KAUTHENTICPOSTS

01

OUR
CHALLENGE

INFLUENCER MARKETING (AND SOCIAL MEDIA MORE BROADLY) HAS BECAME INCREASINGLY DISINGENUOUS. OUR FEEDS ARE FILLED WITH #DETOXTEA AND KIM KARDASHIAN WEARING LIPGLOSS THAT SHE DOESN’T EVEN LIKE. WE WANTED TO CHANGE THAT.

02

OUR
PROCESS

WE ASKED OUR FOLLOWERS TO POST AN AUTHENTIC PHOTO – SOMETHING THAT BROKE THEIR (AT TIMES SUPERFICIAL) CADENCE AND TAPPED INTO WHO THEY REALLY WERE, AND HOW THEY REALLY FELT.

03

THE
RESULTS

THE RESULTING POSTS HAVE 900K LIKES AND REACHED AN ESTIMATED 15M PEOPLE. THE MOST INCREDIBLE PART OF THE CAMPAIGN WAS LESS THE NUMBERS AND MORE THE UNPARALLELED RAWNESS AND HONESTY THAT THE POSTS PUT FORTH. OUR FOLLOWERS OPENED UP ABOUT MENTAL HEALTH, THEIR SEXUALITY, DOMESTIC ABUSE AND MORE. IT’S AMAZING HOW AUTHENTIC PEOPLE CAN BE WHEN GIVEN PERMISSION.

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